At the point when you have chosen your strategy, move to developing your message. In print ads, be brief, clear and straightforward. Express the most significant benefits in a few memorable words. Adopt a newspaper tone, since readers consider this style as more serious than that of a traditional advertisement. Use photographs and illustrations, and create a balance between graphics and text. Appeal to the all five senses. Going Online Even more importantly, this is one of the few books that I will keep by my side on every new marketing campaign. Changing people’s beliefs is difficult. So, take the easier route and work on reshuffling the importance of their existing views. In other words, try to strengthen the ideas that support them buying your product, and weakening those that don’t. Ad-Agency Secret #29 - In Ad-Land, editorials are called advertorials. I don't think they work anymore despite Whitman's assertions. There are a total of 17 theories, and the great part is, they are NOT over-complicated scientific article-style reads. Instead, these theories are written simply enough to learn, AND understand.

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? Where to Always Put Your Biggest Benefit --Miss this and you're flushing your ad dollars down the toilet. As you have selected the primary and secondary points, Now in the next part, the author has elaborated that how to hit these selected pain points exceptionally well. Drew has mentioned over 17 principles to play with the minds of the people and make them crazy. Feature a picture of a person "looking at you". It’s one of the most powerful ways to grab people’s attention.The biggest issue I see here is that the majority of the book is about printed ads. I was expecting a bigger focus on digital ads, especially taking into account the book is from 2008. min read ⌚ How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Now we enter some very heavy psychological and sociological theory, specifically related to advertising and marketing. We start with “The Fear Factor – Selling the Scare” being the most basic, and transition into “Ego Morphing – instant identification”, “The Means-End Chain”, and “Examples vs. Statistics”. He is author of “Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone”. The reason: many of the points touched me personally. I was particularly taken with the "Life Force 8" - a list of eight basic needs that all people have. If you know the basic needs, you can save yourself from asking "So what?" when it comes to writing copy that sells.Why People Really Buy Your Product or Service --Sorry, but it's not what you think. (But you better know the reason... or else .) The book is such a fascinating read- A cross between Human Psychology, Intelligence hooks and Clever techniques. This works for all kinds of people and products. If a person really wants to buy something, they’ll want as much of the specs as possible. And the better you provide this by really going deep on it, the better your chances of convincing them to buy.

Market Yourself as an Authority (Wear the same coat of influence: Give seminars, hold workshops, create educational products, write a book, etc) In addition, as the author has worked in many ad agencies for many years, he is a legend in this field. So in this part, he is sharing the precious knowledge of ad-agencies secrets. He has shared beneficial secrets that they used in their ads to sell the products. And he has mentioned over 40 secrets. FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. Simply put, write an ad that appeals to the 5 senses. Better yet, if you can get a ‘sensationalized’ testimonial from a happy customer… you just scored BIG TIME! If you are doing copywriting, make sure you know about the product well, and you have to select the primary and secondary pain points to target the audience’s minds. All products cannot fit all the pain points, so you have to work according to the products and need precisely. And I am quite satisfied with the thoughts drew has shared in his book.

You can read these valuable and exciting secrets in-depth to boost your business. Regardless of the business, you are doing, whether it’s an online business like stores, freelancing, etc., or your regular business. Ads play a vital role in grabbing your customers with immediate effect.